MOG Launches All Access, Sets New Standard For Online Music

MOG’s much anticipated All Access music service launches today for anyone to come and give it a try. I’ve been using the service for the last few weeks and, despite my initial skepticism over the fact that users must pay for the service, I’ve been impressed. MOG makes millions of songs available users on demand over the Internet. The user experience and social aspects of the service put it far ahead of any online music service available today, and it’s well worth the $5/month.
All Access is a nearly flawless product that is an absolute joy to use.
MOG, founded in 2005, was essentially a social music portal and advertising network until today. But they’ve been working on this All Access product for well over a year now, hoping at first to provide it free to consumers. But the big music label’s willingness to dabble in free streaming music to consumers is clearly waning – and so MOG was forced to charge users for the service.
And I think a lot of users may just be willing to pay for the service once they realize how much better it is than it’s most obvious competitor, MySpace Music.
For whatever reason MySpace has been slow to iterate on its year-old service. The service remains slow and buggy. Getting to and listening to music requires more steps than it should. And the advertising is often intrusive. Perhaps it’s the fact that they have to pay every time a user listens to a song, but sometimes it just seems like MySpace Music is trying to slow you down rather and add friction to the music experience.
MOG, by contrast, just flies. Searching, discovering, saving and listening to music is intuitive and fun. The social aspects of the service let you share and discover new music with friends. And