Tatango Launches Version 2.0; Announces New Business Model

white_bg Tatango, the Seattle, WA-based easy-to-use group text messaging platform has introduced version 2.0 of the product. The biggest change in 2.0 of Tatango is a redesign, as well as a new set of features and updates to the product and a new business model.

In a blog post, Andrew Dumont, VP of Marketing, explains some of the new features; specifically noting a new billing system, improved site performance, increased messaging speeds and overhaul of the Tatango website.

Notably, with the new version of Tatango is a new business model. Tatango has eliminated free ad-supported accounts, and moved to a pay-only model, offering a free 30-day trial option.

Founder and CEO Derek Johnson explained that while he still believes there is a future for SMS-based advertising, the wide array of groups using Tatango made it extremely difficult to find appropriate and targeted ads, creating difficulties in monetizing their message traffic.

Although Tatango didn’t disclose the number of messages sent, Johnson says they are on track for profitability by the end of 2009. Tatango has raised upwards of $500,000 since it was founded in October 2007. Tatango opened up their platform to the public in September 2008.

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